The Brunello Cucinelli area at Pitti Uomo was consistently crowded, and for good reason. As I said in my GQ Pitti Diary. “The layering is just so well executed. Just being in the Cucinelli stand makes you have better taste via menswear osmosis.” And it’s not just the styling, Cucinelli (like many of the Italians) is very good at the pairing of color and texture. It goes without saying that the fabric is also extremely well done and the fit is slim but not insane. That all said, how could these guys not make amazing collections when they go to work here everyday.
While there were quite a few Japanese buyers at Pitti Uomo, there weren’t many labels selling their own wares. One notable exception was Nanamica, who had its second collection of private label goods on offer to buyers. The line was not one to miss — it was full of amazing fabrics, great detailing and the always fun “classics with a twist” that we have all grown to love from the Japanese.
If you aren’t familiar with the company, Nanmica is a distributor in Japan (The North Face Purple Label, Filson, etc.) and also has several of its own stores which sell the labels it distributes plus outside collections from all sorts of good designers. To me, Nanmica is one of the best shops in Japan. I always make a point to stop in and often end up leaving with a something that You can’t find in The States. The good news is, that won’t be the case with the private label collection pictured here.
The way the planners of the menswear show Pitti Uomo have things physically laid out there are many buildings to conqueror and a lot of ground to cover in the three days of the Firenze fair. This coupled with the fact that the GQ diary had most of my attention, meant that these updates had to wait a bit. The good news is, this week is going to be a good one for those of you that prefer to read about clothing than see old photos I dug out of some historical society.