Occasionally, I can make some absurd generalizations. One of my recent favorites is about Kickstarter and how I will never write about anything I find on there. The reason for this stems from the fact that 99.9% of everything that I have been pitched from the crowdfunding site is utter garbage. Then out of the blue a few weeks ago I received a perfectly executed (and wonderfully refreshing) email from Suann Song about her amazing new paper goods and desktop brand Appointed which launched recently on Kickstarter. Today, thanks to Suann’s creativity and hard work, my sweeping generalization surrounding Kickstarter falls.
The Appointed collection is a handsome offering of notebooks and a memo pad. Eventually it will extend further to also include a beautiful brass ruler, and much more this summer. Everything is going to be designed and manufactured right here in the USA, setting Appointed apart from the many fine makers from Europe and Japan. In a lot of ways, the look and feel remind me a bit of the awesome Japanese based brand Postalco. Incredibly, just a few weeks into the launch and the brand has already raised close to $33,000. It seems there’s definitely an appetite for fine American paper goods.
Impressed with not only the aesthetics of Appointed, but also of Suann’s approach and attention to detail I reached out to find out more about what went in to the creation of Appointed.
Tell me more about how Appointed came to be. What was that process like? How long did it take? And what was the moment that really pushed you over the edge to move ahead with this endeavor?
I’ve been a designer for about 8 years and founded a creative studio based in the D.C. area. I’ve always had a passion for product — paper products, specifically — and we had a small stationery line for a while that did fairly well. I pulled that to focus on our branding and custom clients. But I’ve always wanted to get back into paper products and have had the idea for Appointed for quite some time. Even though I’m a business owner, which takes some risk, I’m very risk-averse. If I don’t have the funds, I don’t do it. And producing product takes a lot of risk — especially at the scale that I wanted Appointed to be at. So, about a year ago I decided that I was going to see what it would take to get Appointed going, research the market, and just start designing and prototyping product — and I would worry about funding later. Once I had product I believed in; that’s what got me to move forward and figure out funding. And that’s where Kickstarter came in. We’re raising initial funding to put our signature product into production but I also have a funding plan beyond the Kickstarter because the notebooks are just the start. We have a full line that we want to launch in the summer. Ideally, I’d like to get Appointed to a place where if you want simple, beautifully-made and functional products for your desktop, we make them.