The clothing industry is founded upon rules. Release this collection when everyone else does. Use these fabrics, not those. Design garments for this season, not that season. Sell it this way, not your way.
The most important thing to know about Outlier is that it took these constraints, and instantly threw them right out the window. Then again, I’m not so sure if partners Abe Burmeister and Tyler Clemens even knew what these unspoken standards were when they founded Outlier in 2008. After all, they never set out to be designers, they merely set out to fill a void in their wardrobes.
When you get swept up in the steady flowing current of fashion, it’s easy to forget that at its core design is about problem solving. Outlier came together when these two men discovered that they shared a common problem. After being introduced by their barista of all people, Burmeister and Clemens realized that they were both attempting to create a garment that they could actually wear on their morning bike commutes without arriving to work looking like they be run over by a truck. Tyler had been working on a shirt, but Abe’s pant project was further along, so the two joined forces and put all their efforts into crafting Outlier’s signature OG Pants.