
Soon after getting hired by J. Press to do their public relations in 2005, I went by the store on 44th Street to introduce myself to the manager and the salesmen there. I got a chance to meet some of the old timers and so began the relationship with one of my most memorable clients. One particularly entertaining salesman — a gent named David Wilder, (who actually still works in the New York store) — was always amusing. When I introduced myself to David as the new PR guy he says to me: “Just like Sidney Falco” and I couldn’t help but to laugh. Only at J. Press would someone make that connection. Over the two and a half years I worked with J. Press David also famously (in my mind) said that “21 Club is the J. Press of restaurants” and that “Mad Men was the J. Press of TV shows.”















