My appreciation for the hyper-specialized Italian menswear brand Slowear is no secret. While in Italy between Pitti Uomo and the watch show in Switzerland I stopped into the brand’s cozy flagship in Milan. The shop houses a great representation of each of the labels that make up the Slowear brand, with an impressive selection of trousers from Incotex that really caught my attention. Individually, Incotex is by far the most widely known brand of the bunch and the pants have reached icon status in both Europe and Japan. I’m told that the business in America is strong as well. I believe it too, because the brand is strong to me.

























