Why are things the way they are? What goes into the things I use in my everyday life. Those the questions that drive both my life and this website. The menswear landscape itself is littered with iconic items that each have their own story and purpose for why the way things are the way they are. Think work wear or anything derivative of military clothing. That’s the great part of men’s clothing, everything is really born out of use and function. It’s all very linear. To me, I’m just as interested in the people and the process of how the magazines I read come together as I am for the shoes I wear, the suits I buy or anything else. This week GQ unveiled a new fall style book called What to Wear Now (which hits newsstands on August 27th) and I saw it as a great opportunity to sit down with GQ Senior Editor Will Welch (a man who I hold in high regard and respect greatly) to talk personal uniforms, fall fashion and the making of one of GQ’s most stylish special editions ever.
ACL: How does What to Wear Now fit into the world of GQ style coverage?
Will Welch: It feels like that the more style stuff we do, like we have now done the Style Bible for two years…but that’s April. And then October, we’re working now on the second Style Playbook, so that’s kind of a spring and fall issue where the look of the cover is different and the style quotient is kind of amped up. And there have been three covers for all of those – three cover stars. And it feels like there’s no end to the hunger for more style stuff.
ACL: Yeah, it seems like this is something pushed mostly from the interest from the reader. Do you think guys are getting more interested in fashion now than they were?
WW: Yeah, I think so. I think there’s a lot of things happening. There’s more interesting stuff going on in men’s style. Guys are more interested in it, and are also okay with being…it increasingly. I think we’re almost past the point where there’s anything weird about being interested in style, you know? It’s like…it doesn’t seem less manly to want to know how your car runs, or how your suit is made. All of that, I think there’s a certain very organic “how shit works” aspect to the way men think in the stuff that we “nerd out” about. And now, style has just been added to the list. I think for a lot of guys, it was always there.