The hometown factory is the Victor. This is a big one.
Rarely does a brand come along that hits every single note perfectly. The guys behind Noble Denim recently launched an exciting new venture called Victor, which goes way beyond just making clothes. What Victor is doing is looking to help save a factory, revitalize a town, and if successful, bring back American garment manufacturing in the Southeast. It’s more than just a noble (punny, I know) undertaking, it’s also simply great product.
Knowing the people from Noble denim as I do, I can say that they consistently impress me with their creativity, kindness and the level in which they execute. They are an altruistic bunch operating in a world where seemingly anyone can found a brand with their “perfectly curated” Instagram account and feel as if they are changing the world. But Chris, Abby, Christman and Sam have pushed forward designing and producing some truly excellent product at a fair price. They are at the same time also helping to save jobs and an entire factory town. And it’s more than just good marketing, they have the manufacturing and design chops to back it all up.