Recently, while in Los Angeles, I paid a visit to the new Wittmore pop-up shop on Third Street. The colorful space is brings to life Wittmore’s nicely curated and eclectic brand mix, which up until a few weeks ago has been an entirely digital shopping affair.
The physical and online stores are the product of my longtime friend and mentor Paul Witt. Wittmore is a culmination of Paul’s many years in the clothing business and his varied work across various creative disciplines, a few of which involved me as his underling. The shop presents Witt’s personality well, and represents a playful perspective that very much aligns with his personal taste and style. It’s an inclusive and needed respite from the world of pretentiousness that can often surround so many menswear brands and stores. Wittmore brings a keen eye and an injection of playfulness that makes clothing fun again.
The main artery on the ground floor is a well-lit space dominated by every conceivable category of footwear — espadrilles to Edward Green, it’s all there. Once you’ve considered the shoes, hang a left to the travel shop for leather goods and luggage, then turn right into the Brunello Cucinelli shop-in-shop, which happens to be L.A.’s newest and best dressed neighborhood, “Little Solomeo.”
