Let me just be completely clear right from the outset here; the Mr Porter HQ in London is the coolest office I have ever visited. I don’t want you guys to be at all confused about how I stand on this issue. The space so perfectly embodies the online shop stroke magazine (see how well I understand their language now) that part of me thought I was on a movie set. Name of the movie you are wondering? Gattaca.
Though seemingly perfect, the room was the furthest thing from pretentious — which is a sad ailment that many “fashion” companies suffer from. Not Mr Porter though, it couldn’t be further from that. There was a genuine sense of collaboration floating around the cavernous rooms as the legions of stylish folks worked away at newsroom style communal tables. Also notably unpretentious was Net-a-Porter / Mr Porter founder Natalie Massenet. As my little tour snaked its way through the space we eventually came to Natalie’s workspace and she took a few minutes to chat with me about how she got her start and how she built Net-a-Porter up from nothing into the admired company it is today. To talk with Natalie was both inspiring and refreshing at the same time. There are so many people in this world that have done seemingly nothing and are so full of themselves, yet then you meet someone like Natalie who couldn’t be more humble.