By the time the trade show circuit rotates to Las Vegas you basically feel like you’ve seen everything you could possibly see. After going to so many shows you sort of feel uninspired and unmotivated, even though you are seeing clothes that won’t be available to buy for months. Thankfully, Nick Wooster took it upon himself to inject a little excitement and a little Pitti into this most recent Project Las Vegas with his directional Project Wooster. The special section culled together 32 different menswear brands in what felt — enjoyably — much more like an actual shop than a trade show. Wooster merchandised established brands like Isaia, Boglioli, Mackintosh and Levi’s Vintage Clothing with new collections from Raif Adelberg and Todd Snyder to create an interesting mix of tailored and casual menswear. It is definitely — in my opinion — the precise direction men’s style / retail is headed.
If you aren’t totally clear on the brand structure, there’s Woolrich, then Woolrich Woolen Mills and finally Woolrich John, Rich & Bros. The first is the main U.S. brand, the later two are the product of the geniuses of Italy’s WP. If you aren’t familiar with WP, they are the Italian distributor for Barbour, the global distributor of Woolrich and the owner of various other brands including shirt maker B.D. Baggies.
A few more photos from spring / summer 2010 goods that were spotted out in Las Vegas for the Project / Capsule trade shows. As I looked through my pictures I noticed that I have an unhealthy obsession with woven shirts and ice cream. Oh, and tequilla.
A look at Gant SS10
I did the math, and this past week was my tenth trip to the desert for the apparel trade shows. Once you have been to Magic / Project / Capsule one time you are pretty much good for the rest of your life. So needless to say going ten times is aggressive. That said, I do enjoy seeing old friends and making new ones while surrounded by senior citizens blowing their Social Security checks at the slots. Since my pain is your pleasure I have good news and bad news for you. The good news: below are some of the fun things that I saw this past week. The bad news: most of this stuff won’t be available for until next spring.
Shoes from SeaVees.
If I was tasked with making ACL into a physical space, I don’t know if I could do better than the Ace Hotel New York. It is funny that one of the few really cool things I have seen at the Las Vegas apparel trade shows today was a bag from a hotel company. One could argue that the Ace is a lifestyle (and I wouldn’t disagree), a lifestyle that is pretty much perfectly in step with ACL (or vice versa). At any rate, the folks at Ace definitely have their shit together when it comes to hotels or locking bank bags with bowling shirt embroidery. Well played indeed.
I’m headed out to Las Vegas this week for the apparel trade shows. ACL will be updating as usual, with show coverage coming through near the end of the week. I already know a few cool new brands that I want to check out, so you have that to look forward to. Anyone that is out in the desert for the week — hit me up. Or if you see me at Circle Bar send over a domestic and say hello. As always, the drunken “behind the scenes” action — and hopefully some video poker victories — will be taking place on the ACL Twitter.
Kodachromes via The Owls Go on Flickr
Work has brought me to Las Vegas for the fall apparel trade shows over the past five days. I managed to check out some cool brands and hang with friends. I have family in town, so my trips tend to be slightly different than my colleagues. It was good to catch up with friends and do some research for future ACL stories. The good people at Kempt even let me take some pictures and post some of my thoughts on their site. A lot of those photos and a few extras are after the jump. ACL x Kempt x Vegas can be seen here.