Four years ago I had the privilege of meeting Brunello Cucinelli at his company’s home office in Solomeo. It sounds cliché to say, but it was a day that fundamentally changed how I see the world as a consumer, a businessman and as a human. More philosophical than anyone you will ever meet in the clothing business (possibly in life in general), Brunello is a catalyst for fundamental positive change. It’s just his nature. It sounds contrived when you read some blogger say it, but in reality, Brunello Cucinelli (the man and the company) is one of the most compelling people I have ever met. If character and integrity took the human form it would be Brunello Cucinelli. The fact that he sells some of the finest made and best looking clothing is almost just a happy coincidence.
My pal the esteemed writer Om Malik made the pilgrimage to Solomeo himself to meet Brunello and learn more about the man his billion dollar enterprise operating quietly in Italy’s green heart. His interview is as important and compelling as any I have read. The coversation stands out because of both Om’s beautiful perspective and Brunello’s equally unique world view.
With a nod to the tech world (and John Gruber), below I pulled out my favorite bits and pieces from this great conversation between two men of considerable respect. Here’s the original interview which is a must read.