Dieter Rams never needed his own company.
Throughout his career, Rams brought Braun and Vitsoe to the forefront of modern design, becoming a household name in his own right along the way. And he did this without ever having to step out on his own. The German born industrial designer was larger than any one company, and in fact Rams’ legacy is really larger than any single product that he designed throughout his forty year career. Rams’ minimal and practical products were a vital part of post mid-century design, but he saw the tides changing around him during the late seventies. Design was becoming too busy, too muddled, and too overwrought for Rams’ taste, and so he decided to articulate his design philosophy in an attempt to right the ship. Rams began with the question: “is my design good design,” and the “Ten Principles of Good Design” that followed were as straightforward and useful as his inventions. To this day Rams’ ten commandments are a valuable reminder that less is always better.