Geneva | A Continuous Lean.

Portofino by way of Switzerland

Jan 26th, 2011 | Categories: Geneva, Watches | by Michael Williams

IWC Portofino Dual Time.

It was about this time last year that I wrote about the then new IWC Portuguese collection that was just presented at the super luxe watch fair SIHH in Switzerland. I have been an admirer of IWC since I first discovered the brand as a young lad, and the IWC story is pretty amazing to me. The company was founded by an American named Florentine Ariosto Jones in Switzerland in 1868 with the idea to take American manufacturing techniques (a la Mr. Henry Ford) and combine them with skilled Swiss labor. Hence the name International Watch Company. And at the time that Jones started the company — if you can believe it – the skilled labor in Switzerland was considered inexpensive. 143 years later, IWC is still producing some of the world’s finest timepieces.