Resist the temptation to try to come to terms with SXSW logically. These aren’t tax forms you’re dealing with, but 2000 bands, playing in clubs, in tents, on streets, in parks. By design, it reinvents itself every year, and there are countless pathways through the mayhem, all of them leaving you exhilarated and exhausted. You face the assault on your senses and then pick your spots for visceral gratification. The fact that the festival overlaps with St Patrick’s Day is a blessing or a curse depending on your feeling toward public intoxication and fake Irish accents.