Over the past two and a half years I have tried like hell to get in touch with the people from Miller because I really love their flagship beer (old=flagship) — Miller High Life. I wanted to be involved, I wanted them to sponsor ACL, and well, shit, I wanted some free beer! In addition to obsessing over their super bubbly deliciousness, I have long been obsessed with the W+K produced / Errol Morris directed series of commercials. I think maybe the Errol Morris spots were ahead of their time. Especially when you consider the what is happening these days with this whole Americana thing. I also think that maybe the marketing folks at Miller don’t get it — just look at the “common sense” ads that the company has been running for the past few years. High Life is a gold mine of heritage, the best bottle shape in beer drinking and is a relatively unbiased product. When I say “unbiased” I mean — that while some people may view High Life as cheap and watery — they don’t attach the same connotations as the Bud Lights of the world.