The demise of Detroit has been widely documented, almost to the point of nausea. I grew up hearing a similar song in Cleveland. If you live there or are from there, it makes you want to fight even harder. I can understand how Detroit feels; that underdog spirit is what makes me fly the Cuyahoga flag high every chance I get.
What’s crazy is what is really going on in the Motor City. There’s a beginning of change and some pretty astonishing things are happening. The road is long, but the desire to rebuild is there. It’s going to be interesting to see what happens to this great American city.
A few years ago Steven Alan (the man) introduced me to a few guys who had an ambitious plan to start making watches, bicycles, leather goods under the long mothballed shoe-polish brand Shinola. As much of the product as possible would be made in America, that’s what they told me. Made in Detroit to be specific. To say I was intrigued was an understatement. They asked me to come out to Detroit a few years ago (early on in this process) to see everything, but as I often do with brands I wanted to wait a bit and wait and see what was going to happen. It’s easy to talk the talk, it’s hard to actually make these kinds of things happen.