The trade shows in Las Vegas were all that much more painful coming off of my recent trip to CIFF in Copenhagen where fashion trade shows are done right. Even comparing the experience in Copenhagen to that of Vegas is basically a crime in and of itself. It hasn’t taken me many visits to Scandinavia to truly recognize it as one of my favorite parts of the world. Copenhagen itself is wonderful in so many ways: the food, the people (nice and all good looking), the laid back vibe of the country, the unmatched ability to speak English (sorry world, us Muricans value that because we are inherently selfish and terrible), the active lifestyle and lastly the efficiency that can be found everywhere. Add in a bunch of international brands with good clothes and the recipe is perfect.
To say that bicycles are ubiquitous in Copenhagen would be an understatement —bicycles there are a way of life. Over the past few years I have followed a few Copenhagen -based cycling centric blogs and their images helped to further provoke my own relationship with cycling. One thing everyone says in Copenhagen (and Amsterdam for that matter) is that people get their bikes stolen very frequently —most say it happens with regularity once a year. Living in NYC, this is something I can certainly appreciate, and fear.
All of this bicycle thievery makes the idea of spending a lot of money on a bicycle a frightening proposition, but it hasn’t slowed down Copenhagen’s Cykelmageren even the slightest bit.
Norse Projects has a great multi-label shop in the company’s hometown of Copenhagen. I paid it a visit a few weeks back when I was in town for the CIFF trade-show and was thoroughly impressed with what I saw. While the brand’s clothes are clearly very similar to New York’s Supreme, the skate aspect of Norse seems slightly more subdued. To me that makes it more understandable, more digestible and in turn more likely to be in my closet. It’s not that skate is bad, and honestly what Supreme does overall is very obviously next level and untouchable, but Norse is on a good wave-length with what it is doing and its shop reflects that well.
Of all the things I saw in Denmark, Norse was by far the most likeable thing in a sea of likeable things. The city of Copenhagen, the people and the culture were very enjoyable to me. It is the type of place you want to visit and then tweet about annoyingly, like when people visit Austin, Texas and then talk with the locals (while drinking wine at Tivoli Gardens) about how you could move there. If you are wondering, they would probably prefer you stay home. The lack of massive amounts of people is sort of integral to the enjoyable nature of the place.