If by chance you have flown to Orange County recently you may have noticed an American surf icon staring at you as you float down towards John Wayne Airport. Seeing “Birdie” Birdwell on a factory roof should come as a surprise if you know anything about this sleepy SoCal surf brand.
Just as surprising as it must have been to scroll through Instagram and discover Birdie adorned to a mobile surf shop in Southern California this summer. Also, wait, Birdwell is on Instagram? The question you should be asking yourself is: What is happening at Birdwell? For any other brand this wouldn’t really mean much at all, but for Birdwell this is tantamount to a revolution.
Birdwell Beach Britches is one of the most storied and iconic California surf brands that has ever been. It’s authentic, still entirely manufactured in the U.S. (largely to the original specs) and it possesses a certain charm that can’t seem be replicated in modern brands. It took decades of being family owned and utterly resistant to change for the Birdwell quirkiness to resonate, ultimately giving the brand a cult following. Over the years surfers, lifeguards, beachgoers and the like fell in love with Birdwell and came to swear by the product for the quality and durability. Others, like me connected with Birdwell because it is so distinctly American and a time capsule of a brand.