Clothing should be as much about function as it is about style. That’s part of the philosophy behind the bike-commuter friendly label Outlier. Over the past several years the small upstart label has gained a cult following, not just among cyclists, but also by those that appreciate an approach to designing clothes that places equal importance on both looking good and functioning well. This past week I took a trip out to Brooklyn to visit Outlier’s design studio and headquarters to see just how things work at Outlier.
“One well considered object can take the place of many cheaply made ones.”
The company’s loft in Williamsburg is part R&D lab, design center, shipping depot and warehouse all in one. It’s a bright space filled with energy and a sense of purpose. Tyler and Abe both have a strong feeling for the company’s mission and they seem purposeful in their undertaking. As we talked and looked through a rack of current products (and some soon to be released items), the stack of outgoing packages continued to grow and grow as sales for the day added up. According to Outlier, there is strong customer loyalty and the instance of repeat orders is often. As someone that has worn a pair of Outlier pants, this is a statement not difficult to believe.