Way back in 2010 when I wrote about Goruck on this blog for the first time, this is what I had to say: “These Goruck bags are some of the best things I have seen in a long time — I’m expecting big things from the brand.” It really was the truth that I was expecting big things, and it seems very clear now that Goruck was up to the challenge. The tiny bag brand has gone from maker of just a few small packs, with one ACL comment smack-down under its belt, to an esteemed outfitter and widely respected cult-brand. When I spoke to Jason McCarthy for the first time in the fall of 201o, I remember specifically asking when the Goruck duffel bag is coming out. “Be patient,” Jason said. Well, never would I have guessed that it would have taken the this very deliberate brand two solid years to bring a duffel bag to market. But don’t fret friends, the wait is officially over. Today Goruck officially released its Mil Kit and Civvy duffel bags.
Jason and co-founder Jack Barley happened to remember my long ago interest in the duffel and were kind enough to give me one of the first bags to test out. There was no promise of a quid pro quo, but you would have to be crazy to think I wouldn’t want to get this long-awaited Goruck duffel on ACL.