In terms of men’s product-based destinations online, there’s no denying Uncrate.com’s is one of the leaders, if not the leader in the space. The fact of the matter is, Uncrate is a beast; prolific and wielding an ocean of traffic. I think of it as Slashdot meets Amazon.com. The site has tapped into an audience in a remarkable way, because (generally), the majority of men aren’t interested in buying stuff the way they are into sports. While I have always respected Uncrate for its attention to detail and for the site’s simplicity, we didn’t start out as best friends. Our first exchange over twitter back in 2009 pretty much set the tone for each of us to hate each other (if I could find the tweets I would link them), but eventually I think we both had too much for respect to remain rivals. In the years since, we spoken frequently and the Twitter beef has been squashed.
Yesterday, the guys at Uncrate gave me a first look at their great new site called Gallivant. The format looks familiar — simple and to the point — but with a focus on interesting experiences (dining, drinking, hotels, travel etc) rather than product. It’s a good complement (and logical extension) of the gear-centricness of Uncrate. If it is anything like the Devour, the previous launch from Uncrate’s parent company Zombie Corp., I’m expecting big things. The launch of Gallivant also offered me rare opportunity to talk to Zombie Corp’s low-profile founder on the record. Our conversation and more about the new site after the jump.