When Sandro Zara founded Barena in 1961, he did so as a reflection of his surroundings. The attire of the local Venetian people had inspired Zara to create clothes that captured this rich, worn in look that was characteristic throughout his homeland. When Massimo Pigozzo joined the project twenty years, Barena entered into their current, more thorough period, with more innovative designs and a wider array of textiles running throughout their collections. Sandro’s daughter Francesa began working with Massimo a decade ago, at a time when Barena was beginning to garner more attention on the international stage.
Since then, Barena has become increasingly more popular and fun to watch, as they continue to riff off their signature “soft” sportswear style, continuously challenging our assumptions on what Italian tailoring truly is. We had a chance to speak with Francesca and Massimo about the Barena spirit, their designs, and why it’s a good thing that they’ll never change.
ACL: Barena is a brand steeped in tradition, what was it that drew your family to the garment industry back in the early sixties, and could you talk a little bit about how Barena was founded?
Francesca Zara: My father started selling fabrics and since then fabrics have always played an important role in our lives. After starting his company, my father worked together with my mother to start their first company on their own. Together they started to produce handcrafted pieces driven by a strong passion and wish to make it happen. Barena was born twenty years ago as a project whose inspiration came from the hunting and fishing world and more precisely from the Laguna of Venice.