At thirty-five years old Drake’s London Creative Director Michael Hill is roughly the same age as the brand itself. This fact is interesting because when Hill took over as lead designer for Drake’s in 2010, he did so with the vigor and sensibilities of a man well immersed in the diversified mentality of the fervent post-millennial menswear set. Prior to assuming this principal role, Hill had apprenticed under Michael Drake himself, earning an invaluable education which primed him to assume creative control once Drake sold the company was purchased by Mark Cho of The Armoury. It has been Hill’s ability to align Drake’s tradition of incomparable accessories with his own taste for more progressive pieces that has kept Drake’s as one of the preeminent brands in the world. I had a chance to speak with Hill about the brand’s growth, both in scope and in style, as well as his personal style, the role of the internet in menswear, and the future of Drake’s.
ACL: When you took over as lead designer for Drake’s in 2010, you really took the brand to new heights, what was your mission when you assumed that position?
Michael Hill: I wanted to ensure the continuity from the previous ownership, both in terms of the quality and style of the product and our longstanding, loyal customers.Continuity was as important as anything new I wanted to do with the business and our mission was to give us some longer term stability by putting down roots in terms of our first brick and mortar store, our website and a factory fit for purpose and the coming decades. I also wanted to reassure our own staff as well, as I was relatively young when I took over the company.