The L.A. Style of Bloomingdale’s Icons West.

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Style Notes from the Left Coast.

As a follow up to the hugely popular Bloomingdale’s Icons editorial last fall, we’ve been tapped this spring to help explore the style of 7 of L.A.’s best dressed guys for the newly launched Icons West. It’s an exploration of California style through the lens of these talented guys which include an all-star chef, a LACMA curator, talented designer, esteemed producer and L.A.’s foremost footwear philanthropist. Each person in this group of well dressed gentlemen exudes a personal style which is uniquely their own — with a shared sensibility of the laid back Southern California vibe. Take eyewear designer and man-about-town Garrett Leight’s relaxed style which centers on one unique piece which makes his look pop. Or chef Roy Choi’s preference for patterned graphics that take a moment to figure out. East or West Coast, it’s a stylish group regardless of their location.

Everyone has a different approach with creating their own look when it comes to influences, approach and labels they love, and the LA Icons campaign hits all of the right notes when it comes to expressing that personal style. There’s nothing like taking 7 style-focused and successful real guys, opening them up to all of Bloomingdale’s great brands and letting their style serve as the inspiration for the season. [LA ICONS]

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Bloomingdales LA Icons2

Bloomingdales LA Icons1