The good people of Mr. Porter came to me a while back and asked if I had any thoughts on the best way to take care of one’s jeans. And as it turns out, I have indeed done some thinking the subject over the years. So we spent some time together coming up with a simple and authoritative video guide that lays out exactly how to ensure your denim always looks its best.
In the early days of ACL (way back in 2008) I wrote a little something to clarify my thoughts on how to best go about washing your jeans. Lately it seems to me that a lot of people have really gone crazy trying to over complicate the process of taking care of your denim. I’ve never been a believer in washing my clothes in the ocean, or doing my laundry in my freezer. I’d rather just find a simple way to make my jeans look nice, smell good and age as perfectly as possible without taking up too much time or energy. Because anyone who likes denim can tell you that there’s something really amazing about taking a pair of raw denim, having it mold to your body and creating something which is completely one of a kind. That’s what makes denim maintenance so impactful. Though it’s not so important you need to rolling around the surf in your special new 14oz White Oaks.