Not since the 1960’s have there been this many American based shirt brands. And yet, despite the variety of labels attached to them, never have so many shirts looked exactly alike.
We don’t mean to be overly critical, we do understand that there are only so many mills a shirt company can buy from, only so many different color combinations they can choose from, only so many ways they can reconfigure a plaid or a paisley or a polka dot. And of course, any company attempting to create clothing in America deserves our support. We just wish more companies would approach their design like Gitman Vintage does.
The Gitman brand is not young — it was founded in 1978, but the company’s younger-leaning incomparably creative sub-label Gitman Vintage has managed to carve out a place as arguably the most interesting shirt company in America today. Much of this can attributed to GV’s fabric development process. Lead by Chris Olberding, GV doesn’t merely pick stock fabrics (although it does offer your standard stripes, solids, etc.) but it works with designers to develop its own proprietary patterns. The resulting motifs range from the colorful, to the cheeky, to the downright comical. Whether he’s resurrecting an archival pattern, riffing on a cartoon animal, or even re-appropriating an Instagram photo, Chris’ design process is best described as nimble. We were fortunate enough to have Chris speak with us about some his favorite patterns, providing some insight into the new vitality that marks Gitman Vintage year after year.
We could discuss the 3-d print here, but I’ll stop…..