On a recent episode of Comedians in Cars Getting Coffee, Jerry Seinfeld rolled around Montauk while interviewing Jimmy Fallon. The episode featured a whole lot of star power for one small web short (not to mention one very tiny car) but both celebrities still managed to get upstaged by the unlikeliest of cameos – a boat. But, not just any boat, a thirteen foot Boston Whaler which Seinfeld proudly called, “the greatest boat in the world.” For as hyperbolic as that may sound, Seinfeld’s claim is one-upped by an even bolder statement from the Boston Whaler company itself – that their boats are “unsinkable legends.”
That phrase (which is their officially trademarked tagline) reflects the bombastic attitude which has kept Whaler afloat for nearly sixty years. Created by Dick Fisher, a natty Harvard grad in 1958, the Whaler was a lightweight, foam-core boat with a non-traditional shape which made it extraordinarily buoyant. Fisher’s true skill though, was in marketing, as epitomized by the now legendary 1961 print ad in which he confidently took a chainsaw to one of his thirteen foot creations. The boat stayed afloat and the Whaler company became known across the seafaring community for their unconventional and unsinkable dinghys.
That unsinkable claim no longer holds the weight it once did though, as the Coast Guard now requires all motorboats boats to meet this standard, but the Whaler company has not lost their founder’s boastful spirit. In 2007 they even updated Fisher’s chainsaw routine by shooting a nineteen footer in a half with an M60. That boat, of course, stayed afloat. To this day recreational boat-lovers around the world are still drawn to the Whaler’s unorthodox designs and even more unorthodox attitude. And as Seinfeld points out, the logo is pretty damn cool too.