Judging a Magazine by Its Cover

Adam

In case you didn’t already have enough international magazines to sift through, we’d like to introduce you to Adam: La Revue de l’Homme. Normally we wouldn’t say “introduce” in reference to a magazine that hasn’t put out an issue in over forty years, but we feel pretty confident in assuming that none of you have ever heard of Adam before. And if you have, well congratulations on an advanced knowledge of obscure French menswear magazines. Adam was founded by Edmond Dubois in 1925 and was published bimonthly until 1973. Today Adam is best known for its covers, many of which featured drawings by the famous Frano-Italian painter René Gruau, who worked with several high-fashion magazines of the time. Like the widely circulated Apparel Arts drawings, Adam’s covers provide a snapshot (albeit a far more-lighthearted one) of how men approached clothing across the twentieth century.

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