Judging a Magazine by Its Cover

Adam

In case you didn’t already have enough international magazines to sift through, we’d like to introduce you to Adam: La Revue de l’Homme. Normally we wouldn’t say “introduce” in reference to a magazine that hasn’t put out an issue in over forty years, but we feel pretty confident in assuming that none of you have ever heard of Adam before. And if you have, well congratulations on an advanced knowledge of obscure French menswear magazines. Adam was founded by Edmond Dubois in 1925 and was published bimonthly until 1973. Today Adam is best known for its covers, many of which featured drawings by the famous Frano-Italian painter René Gruau, who worked with several high-fashion magazines of the time. Like the widely circulated Apparel Arts drawings, Adam’s covers provide a snapshot (albeit a far more-lighthearted one) of how men approached clothing across the twentieth century.

Adam1 Adam2

Adam3 Adam4

Adam5 Adam6

Adam7 Adam8

Adam9 Adam10

Adam11 Adam12

Adam13 Adam14

Adam15 Adam16

Adam17 Adam18

Adam19 Adam20

Adam21 Adam22