The Chimala website contains just two pages – home and contact. In this era of over-cooked brand concepts, their stripped down site is both refreshing and incredibly frustrating. Collection images, stockists, even an about me page, all these things were apparently deemed too frivolous for Chimala. When we look at the site’s of certain Japanese brands like Chimala, we often think – simplicity does create a certain allure, but why must we go on an archaeological dig through the internet just to find a few photos? Fortunately, what Chimala has that many such brands do not is actual accounts, including heavy-hitters like J. Crew, Barneys, Unionmade, and Totokaelo. These stores might have very limited stock of Chimala’s pieces (probably due to sticker shock) but they were drawn, just as we were, to the care that the brand puts into each garment.
They might not devote a lot of effort to their website, but we imagine that’s because Chimala designer Noriko Machida is too busy fading westerns and studying selvedge to worry about the damn internet. It’s evident that she has done her research and so each flourish, fade-spot, whisker, and wrinkle of Chimala’s garments seems to be drawn from the archives. In this way, Chimala’s collections toe that fine line between clothing and craft, reshaping these classic styles as something unique, rather than merely repeating history. Now, if only they could put this much care into the website, but we suppose you gotta cut corners somewhere.