The modern general store can’t be found in Brooklyn, or Portland, or any other quirked-out city where the general store label is now affixed to at least a quarter of all vintage stores. No, the true contemporary general store is actually located in Tokyo, or to be more specific right online at Muji.us. Few, if any, current stores are guided by the same catchall attitude of the classic general store, but Muji is a true one stop shop, peddling affordable housewares, kitchen tools, office supplies, furniture, travel gear, healthcare products, various nicknacks, and even a complete clothing collection.
What’s more, unlike your local big box store, Muji’s products are actually all beautifully designed. Their furniture has a strong Scandinavian minimalism look, while their housewares reference the work of Dieter Rams (particularly their analog clock), and their clothing selections consists of understated basics that could comfortably sit next to any high end designer pieces. At least from an aesthetic standpoint. Consider Muji a Japanese modernist take on the colonial-era emporium. The only thing that’s missing from their portfolio is some food, but it wouldn’t surprise us if Muji starts rolling that out any day now.
While we’re sure at least one of you could find a use for any of Muji’s products, we’ve rounded up our personal favorites to help streamline your Muji experience.