We New York shoppers are a spoiled sort. It seems that at least once a month a brand new store opens its doors, adding their name to the ever-growing list of boutiques that run from Wall Street to Washington Heights. And yet, it’s never enough. As New Yorkers we constantly clamor for more. More stores. More brands. More, more, more.
The Armoury New York is a store good enough to silence all of these cries.
Positioned on a fittingly tranquil street in TriBeCa, a neighborhood that is more often associated with Scorcese than shopping, TANY is the brand’s first outpost outside of Hong Kong. Although, to simply describe the shop as a New York location for a Chinese-based label would be too elementary. The Armoury is not distinguished by where they’re from, they’re distinguished by where their products are from.
The Armoury’s array of items is nothing short of phenomenal, featuring more exclusive items and brands than any other shop in this city, a feat that is truly extraordinary considering how overstuffed New York’s retail market is. Their selection of tailoring ranges from Neapolitan tailor Orazio Luciano, to the beloved Japanese brand Ring Jacket. Mixed in are dress shirts from Ascot Chang, hats from Lock & Co, Ettinger bags, and Fox umbrellas, which look like they were ripped from Beau Brummell’s closet.
Aside from their assortment of ready to wear, The Armoury also offers up an impressive amount of custom options. From made to measure by Orazio, to full bespoke suits by the legendary Italian atelier Liverano & Liverano, to custom footwear from Phillip Car of Saint Crispin’s, to bespoke trousers from the illustrious Salvatore Ambrosi of Naples, The Armoury can match the needs of any and all customers.
The space itself provides a perfect backdrop to vibrant Drake’s ties and opulent cashmere knits. It’s neither too rugged, nor too refined, displaying exposed brick and polished fixtures in equal measure. The store has somewhat of an art deco flair to it, blending organic materials with modernist details. Overall the space feels inviting yet elegant, just like the clothes that hang on the rack.
It’s a store that seems indefinable in so many ways. It is neither preoccupied with the past, nor projecting towards the future. Its address reads New York, yet in many ways it feels closer to the sort of stores one might find in London or Milan. The products are familiar at first glance, but on closer inspection are unlike anything else available in this city in many ways. As I left The Armoury New York during the first week of their soft launch, I couldn’t think of one thing that I would want to add, change, or modify, and that is what’s most remarkable of all.