Kaufmann Mercantile’s online site is a prime example of online retail at its finest. Arriving on the site feels about as close to entering a physical shop as a website can get, and from there the experience only builds. In a world of convoluted webshops that are far more flash than function, Kaufmann Mercantile hits the sweet spot, providing a clean, easy to navigate layout that makes for an ideal backdrop to their collection of exquisite essentials.
Kaufmann boasts that they only select one percent of all the products they review, but don’t mistake that for snobbery, for it’s this highly selective approach that makes Kaufmann’s site so remarkable. What began as eight products has now grown to six hundred items across ten categories, covering everything from barware to camping gear. The diverse assortment would make Dieter Rams proud, providing items that are as beautiful as they are practical. While you could easily lose more than a few hours down the Kaufmann Mercantile rabbit hole, we decided to give you all a starting point with some of our favorite items available on the site right now. -JG