Brothers Ariel and Shimon Ovadia are easily be described with the word particular. Part of me thinks the term to describe them could actually be obsessive. They agonize over everything — in a good way. When it comes to their line Ovadia & Sons (which was just nominated for the CFDA Vogue Fashion Fund), the details are very important to them. For me, as a consumer, that translates into a lot of trust in their product. I know everything Ovadia puts out into the world is held to high standards. If their name is on it, so they want it to be the best. I know if I buy a shirt for them they have gone to great lengths to ensure that the fit is just right. The twins care deeply about the construction, the fabric, the fit and they won’t stop tinkering until everything is perfect. This obsession with aesthetics extends all the way to the décor of their Wooster Street office and showroom.
I’ve gotten to know Ariel and Shimon (though, I can admittedly, barely tell them apart) for a little more than a year, having worked with them on the J.Press York Street collection that they creative direct (and my firm does P.R. for; full disclosure). Over the time that I have known them, I have grown fond of the brothers for their relentlessness towards quality in all of its forms. The brand Ovadia & Sons is very much every aspect of their shared personalities. It’s an honest representation of both the life they live and the one the desire for. I’m constantly impressed with their commitment and taste level.
Not long ago I went by the new Ovadia showroom to look through the fall collection and I was inspired by not only the clothes, but the look of the showroom and their office. I knew it was a great opportunity to not only talk about the brand for the first time on ACL, but it was also the perfect chance to showcase the Ovadia office in one of my longest running and favorite features: From the Desk of…
In addition to showing the workspace of these two creative men, there’s also a nice snapshot of their brand showroom and production office. One of the reasons I started ACL in the first place (way back when in 2007) was to show where things come from, and look behind the scenes of the creative folks that inspire us all. An afternoon with Ariel and Shimon Ovadia does all of that and a little more.