When I think about the things that influence my style it only really comes down to a few things: my friends, people on the street, media and stores. Of those things, the two most important are my friends and retail shops. I spent the better part of this past week in London for an event with the menswear shop Anthem in Shoreditch. The event was for the launch of the Club Monaco Made in USA collection —something I have worked on with my friend Aaron Levine for the past few seasons (Club Monaco is a client of mine, FYI)— which makes Anthem one of the few places outside of North America in which you can buy that collection.
What led these Ashland, PA and Haverhill, Mass. and Los Angeles born clothes to land in East London comes down to a simple meeting between Aaron Levine and Anthem’s owners Simon Spiteri and Jeremy Baron. There was an inherent like-mindedness between the three and the partnership seemed obvious given the shared outlook and aesthetic.
What makes Anthem so interesting, and so influential to me from a style perspective, is the fact that the store (by way of the selection from Jeremy and Simon) is merchandised in such a way that is feels both comfortable and forward at the same time, a rare feat. The assortment is done so that it forces the customer to evolve and look at things in a new way. I realized this as I looked at the mix of brands, everyone from Dries to Kapital to Comme des Garçons and our U.S. made good from Club Monaco, and it all works together. I wouldn’t have expected the designer labels to be mixed together the way that they are. And the approach to what collections are carried made me look at them in a completely different way. It was a starling, and frankly welcome realization. It’s rare that a shop can do that to you, but it seems Anthem is just that kind of place.
A little more on the Club Monaco Made in USA goods at Anthem in the Telegraph here.