One thing almost everyone I know can agree on is the fact that Eleven Madison Park is one of the best meals in NYC, if not the world. The fourteen year old restaurant recently underwent a bit of a reinvention under Chef Daniel Humm, transitioning to a unique set-up where the only option (lunch or dinner) is a New York centric four-hour tasting menu. The celebrated restaurant, which boasts a three star Michelin ranking and four stars from The New York Times, is on a mission to elevate an already great experience.
This reinvention is a bold move that actually reminds me of what is happening currently at Ghurka. The American leather goods maker which has recently been reinvigorated by its new ownership group and these days everything I see emerge from Ghurka is both well thought out and equally refined, this collaboration being no exception. In keeping with the theme of “made in New York,” Eleven Madison Park tapped Ghurka to produce a handsome group of custom leather goods for the restaurant (coasters, menu covers, placemats, check presenters, table reserved signs).
The New York based leather goods brand (which manufactures everything in its workshop in Connecticut) also worked with Chef Daniel Humm to create a leather and canvas knife roll which will be added to the Ghurka collection soon. In terms of partnerships I have seen over the years, this is one of the most interesting and unlikely that I have seen. It’s not a collaboration that I wouldn’t have predicted, but it is also one that seems to make perfect sense to me. All of this really illustrates how the locavore movement and the made in U.S.A. movement can dovetail so perfectly. It also goes to show how the little details can elevate an experience, and a brand.