Carhartt makes a lot of clothing in the U.S. (57 million garments since 1998), probably more than many people realize. The hard-working family owned Michigan outfitter hasn’t done much up until now to let people know just how much the brand produces domestically. That’s probably because it is an old school and humble Midwest company that prefers to let the conversation be about making quality stuff that keeps people safe and dry and warm. Carhartt is also a complex business that operates in a very competitive marketplace, a market that serves hardworking people who need to be very conscious of price.
While I know the Carhartt has been making clothing in the U.S. since Hamilton Carhartt founded the company in 1889, it hasn’t stopped me from being critical of the company at times. I have done this because, up until now, more emphasis has not been placed on made in USA. Every time I saw the Adam Kimmel collection I wished it was made here. To me, being made in the U.S.A. would have been the most interesting aspect of that type of collaboration collection, one that is clearly was targeted at a different consumer.
With the release of this new Made in USA Collection, the iconic workwear outfitter has made a commitment to offering U.S. made versions of its seven most popular pieces. Apparently, the creation of this collection is a direct response to consumers who wanted the option to buy domestically made goods.
The products made exclusively in the U.S. are:
Duck Detroit Jacket (J001)
Double-Front Work Dungarees (B01)
Duck Active Jac (140)
Duck Active Jac (J131)
FR Duck Active Jac (FRJ184)
FR Midweight Active Jac (FRJ237)
FR Relaxed Fit Straight Leg Jean (FRB100)
Since I started this site, my hope was just that I wanted people have the option to buy things that are made here — that everything doesn’t have to be imported or nothing. Realistically, people aren’t going to wear an entire wardrobe that is only made in the U.S.A., but there needs to be a balance. I feel like that’s good for your neighbor and just good business. Though I would have loved to see an interest in this a few years ago, I’m eager to see where Carhartt goes with this.