Norse Projects has a great multi-label shop in the company’s hometown of Copenhagen. I paid it a visit a few weeks back when I was in town for the CIFF trade-show and was thoroughly impressed with what I saw. While the brand’s clothes are clearly very similar to New York’s Supreme, the skate aspect of Norse seems slightly more subdued. To me that makes it more understandable, more digestible and in turn more likely to be in my closet. It’s not that skate is bad, and honestly what Supreme does overall is very obviously next level and untouchable, but Norse is on a good wave-length with what it is doing and its shop reflects that well.
Of all the things I saw in Denmark, Norse was by far the most likeable thing in a sea of likeable things. The city of Copenhagen, the people and the culture were very enjoyable to me. It is the type of place you want to visit and then tweet about annoyingly, like when people visit Austin, Texas and then talk with the locals (while drinking wine at Tivoli Gardens) about how you could move there. If you are wondering, they would probably prefer you stay home. The lack of massive amounts of people is sort of integral to the enjoyable nature of the place.
In addition to all of the very wearable Norse Projects collection, the shop stocks all sorts of other shoes, coats, accessories and clothing from brands like Tricker’s, Nanamica, Red Wing Heritage, New Balance, Vans, Nike and Levi’s Vintage Clothing. Needless to say, I was compelled to buy a ton of stuff but managed to resist. It is amazing how stores all over the world can all cater to a similar aesthetic and customer. It still intrigues me that I can walk into a store in Copenhagen that could very easily be in New York or Los Angeles or Tokyo or Berlin — but still have a local spin on it. That is just how the Norse Projects shop is. If you manage to take a trip to Copenhagen, be sure to stop in and see for yourself. You should really visit, have I told you how great Copenhagen is?