There’s no denying the good things that are happening right now at Club Monaco. With the men’s collection in the careful hands of Aaron Levine, the product has evolved in such a good way. The fall 2012 collection (seen in the look book here) is both wearable and interesting at the same time. And it finally has a distinct personality. It represents a balance not often found in a world where everyone wants everything. Pleasingly, in this case, men actually get it.
Working with Club Monaco over the past two years (for the record; full disclosure and all that good stuff) I’ve been lucky enough to have a front row seat for this entire collection. I’m excited about how things turned out, which is why I am sharing with you — not for any other reason other than the fact that I am proud of what Aaron has done and because I selfishly want to own almost all of these clothes.
It has been great to see Aaron infuse the brand with his relentless love of product, of fabric and menswear in general. He’s a mad man when it comes to this stuff. I often found myself just standing back and smiling as Aaron showed me clothes he was making or pictures that inspired him or whatever his newest obsession was. He’s a man that found his calling and it feels great to be around. There’s something that can be said about knowing what you want to do and then actually doing it. There’s an empowering aspect to that, which I’m guessing is why this collection turned out so good.
The rest of the fall 2012 looks after the jump.