Humble and Outstanding | Barena SS13 | A Continuous Lean.

Humble and Outstanding | Barena SS13

Jul 17th, 2012 | Categories: Italy, Menswear, Pitti Uomo June 2012 | by Michael Williams

Seeing photos of the Barena collection doesn’t really do it any justice. It’s best enjoyed in person. At Pitti I consistently walk away from the Barena booth saying to myself: “Barena is my favorite thing at the show”.  That is not hyperbole, I really mean it. Barena encapsulates the Italian art of looking smartly dressed and remaining utterly casual. It’s something that is often overlooked or under appreciated on these American shores. It really is a good concept though; look as dressed up as possible and feel as dressed down as possible. Who could not like that?

Founded in 1961 and based near Venice, Barena has a long history of making great clothing. It is only recently, under the creative direction of Francesca Zara, that the collection truly come into its own. To me Barena draws a parallel to one of my other favorite Italian brands: Slowear. Both should be talked about more, both should be sold in more stores and both should be on the backs of more men. With both now available in New York at Barney’s, at least they are obtainable to a degree. It’s a start.

Much like its ability to be properly dressed and at the same time comfortably casual, Barena balances the art of being humble and outstanding. Very few can lay claim to those traits, and even less can do it while looking as good as Barena does.

Comments: 14

14 Comments to “Humble and Outstanding | Barena SS13”

  1. Wayne Pate
    on Jul 17th, 2012
    @ 9:49 PM

    Barena is like a good vintage…aging nicely. Thanks for the preview Michael. As I’m rehabilitating and taking a year off from garment consumption, this collection will surely
    be one of the first I throw money at.

  2. caleb
    on Jul 18th, 2012
    @ 12:54 AM

    a clean sweep.

  3. mat
    on Jul 18th, 2012
    @ 4:29 AM

    yeah looks good, i like the dress up to to feel dressed down, bit confusing but i get the point

  4. Aaron
    on Jul 18th, 2012
    @ 11:21 AM

    Looks excellent. Must cost a fortune though!!!!!!

  5. Capillo Spa
    on Jul 18th, 2012
    @ 3:15 PM

    A+! Lovin’ that down-to-earth fashion. Takes a lot of the attention off the clothes and puts it back onto the person.

  6. barenaLab
    on Jul 19th, 2012
    @ 10:39 AM

    Follow On US FB

  7. randy
    on Jul 20th, 2012
    @ 9:13 AM


  8. C.L. Young
    on Jul 20th, 2012
    @ 11:30 AM

    The clothes are great, yes, but where can I get a broom like THAT! I use my garage as a “part-time” woodshop, where I make dove-tailed jewelry boxes and I need a good broom for the dust I make. Sorry my question has nothing to do with the clothes…it’s just that the broom really sticks out. I dig the “espadrille-type” shoes.

  9. Miguel Ramalhão
    on Jul 20th, 2012
    @ 3:50 PM

    Barena is one of the brands I’ve had my eye on for quite some time, I even did a post about it.
    I love the colors and the photo shoots they do. Yesterday I was at a store in Lisbon Portugal that is a reseller and for my astonishment they told me that the Portuguese weren’t buying it.
    I really can’t understand why!? Well more for me….
    As for the price, it is very reasonable for the amount of work it takes to produce their pieces and the quality fabrics they use…

  10. Au Courant Daily
    on Jul 20th, 2012
    @ 9:05 PM

    I’m with C.L. Young – where can I grab a few of those brooms?! The jackets are amazing, though. Looks worn-in and comfortable…

  11. Old Man Fancy
    on Jul 30th, 2012
    @ 12:49 PM

    I’m on my third Barena piece and I wouldn’t mind more. It’s a wonderful brand that fits nicely into a variety of styles. I believe a lot of the collection is handmade and not outrageously expensive. Good stuff.

  12. Radbertus
    on Jul 31st, 2012
    @ 12:44 AM

    C.L. Young & Au Courant Daily, While I’ve only walked past their storefront, I would imagine that the Granville Island Broom Company would be able to hook you up.

  13. JimVB
    on Jul 31st, 2012
    @ 1:14 PM

    Rather like the Japanese label 45RPM, more attire for affluent “hippies”.

  14. Mr. McCall
    on Aug 12th, 2012
    @ 9:52 PM

    What brand of Espadrille is the male model wearing?