Todd Snyder is an easy person to like. Being from Iowa, he’s got that grounded middle America perspective on life. Generally friendly and easy going, with a good sense of humor.
Nearly twenty years ago Todd took the plunge and moved to New York to indulge his ambition to work in the clothing business. Along the way he’s proven himself at some distinctly American brands, most notedly Ralph Lauren and then J.Crew. Then three seasons ago he launched his eponymous line to much esteem from buyers, press and consumers. After stopping by his studio this week, I can say with certainty that things are even going to get better.
The collection is very much representative of who Todd is as a person: smart and unpretentious. The line mixes military and vintage in a way that is modern, relevant and fresh. The collection includes everything from knits to tuxedos (pictured below underneath a very handsom winter parka), with the standout element being the range of Southwick-made tailored clothing.
The showroom is an inviting space that, in addition to showcasing the Todd Snyder collection, is filled with a bunch of items that compliment the clothing. This includes shoes from Tricker’s, objects from ACL fav Schoolhouse Electric, accessories from Maxx & Unicorn, blankets from Minnesota’s Faribault Woolen Mills and a selection of really nice hats from Bates. These other brand items, many of which are made special for Todd Snyder, are wholesaled alongside everything else to complement the regular collection. The line does a good job of updating staple clothing to incorporate good fabrics and plays around with classic shapes (note the fishtail shearling below). To me, the Todd Snyder collection is real clothes for real guys, pure and simple.