It’s been an almost winterless year, so there’s a distinct possibility that we won’t even need a jacket as things could go straight to summer. I’m not complaining though, so don’t get me wrong. I’m also not mad at the new collection from Brooklyn-based Taylor Supply. Last season the brand made the decision to reel in distribution and focus on selling direct to consumers through its website. More and more I hear from small brands that pursue this model after struggling through the wholesale model. I have to think that cutting out wholesale distribution could only really work for a very small company or a very well funded company. The small companies don’t carry the overhead and the well funded brands can pump capital into marketing to help drive its message to consumers.
The thing is, none of this would matter if the product wasn’t worth buying; luckily, this is not the case with Taylor Supply. I think the brand deserves more attention than it gets and so does its founder / designer Christophe Hascoat. He’s a humble and hardworking guy, exactly the type of person and company that I want to support with ACL. Each season when I see the new Taylor Supply collection, I find myself wanting basically the whole line. This spring is no different, and with the warm weather we have been enjoying, I could start wearing the stuff right away.
More Taylor Supply coverage from the ACL archive here.