LA-based Icon is one of those companies that I try to avoid. I mean this in the best possible way. I avoid it all because I want one of those fucking trucks really bad. I actually think it has transcended want, I need one of those things. The truth of the matter is, it ain’t happenin anytime soon. Unless I win the pick six next time I am at the track (Luck, anyone?), an Icon truck is sadly far away on the horizon.
Being aesthetically awesome (and retro), but still functioning well enough to be a daily driver is the whole point of the company. The guys over at eGarage caught up with Icon founder Jonathan Ward about the mission of the company and a little program that it is launching called Derelicts. Want to know more? Watch the film. Want an Icon? Get in line. [ICON]