My appreciation for the hyper-specialized Italian menswear brand Slowear is no secret. While in Italy between Pitti Uomo and the watch show in Switzerland I stopped into the brand’s cozy flagship in Milan. The shop houses a great representation of each of the labels that make up the Slowear brand, with an impressive selection of trousers from Incotex that really caught my attention. Individually, Incotex is by far the most widely known brand of the bunch and the pants have reached icon status in both Europe and Japan. I’m told that the business in America is strong as well. I believe it too, because the brand is strong to me.
What I like about Slowear is how seamlessly it bridges the gap between the way guys dress in America and the way men in Italy dress. It’s dressed up, but still very casual. The clothing is also extremely well made and the fabrications go well beyond good. While in the shop (for more than an hour) I found myself trying on unstructured jackets from Montedoro, sweaters from Zanone and all paired with those iconic Incotext trousers. Then it hits me: I want everything.
Each brand produces its own collection and it all fits together perfectly under the Slowear label. Eventually I ended up forgoing the sweaters and even all of the great jackets. I left the shop with a just one pair of wool trousers (in a fit that Slowear doesn’t offer in the states) and a scarf. I could have walked away with one of everything if my accountant would have let me. There’s always next time I guess. That’s of course assuming Slowear doesn’t set up shop in New York (which it likely will soon). If that is the case, I’d say my wallet is in trouble. [SLOWEAR]
Officina Slowear | Via Solferino, 18 20121 Milan, Italy | 02 63471384