I first heard a few month’s back that Greg Chapman (who most recently launched the Perfecto Brand for Schott NYC), Nate Warkentin and Chris Grodzki (from Stanley & Sons) were all working together on a new collection of workwear called H.W. Carter & Sons. The thing was, it wasn’t necessarily all new. The mark and rights to H.W. Carter & Sons was acquired and Greg, Nate and Chris got together to put a collection together and relaunch the company, one of America’s oldest work clothing makers. Along the way Greg came to me for some marketing help and we (by we I mean Paul + Williams) started working with the brand (full disclosure and all that good stuff). The interesting thing is, H.W. Carter’s & Sons is an old company. Originally founded back in 1859 by Henry W. Carter in Lebanon, New Hampshire it soon after became widely regarded (especially in New England) for its overalls and workwear. Henry Carter himself became widely known as a showman and extravagant fellow, often marketing his company wildly throughout the Northeast.
This initial capsule collection, which just launching online and in stores (Unionmade, Context, Smith & Butler, Portland Dry Goods) spring summer season, is made up of some work wear staples like chore coats, utility shirts, aprons, work trousers and bandanas are all made in America based on historical H.W. Carter & Son pieces. As someone that loves American workwear (even if it has been supplanted on the Tumblrs by Neapolitan tailoring), this launch is an exciting undertaking by three talented guys. I’m proud to have helped it all come together and also to see people’s response to the new fall 2012 collection (which is a much bigger collection and more representative of what Greg, Nate & Chris can do) which is being shown this week for the first time at Capsule. What H.W. Carter & Sons has done is classic workwear, something that I really love and something I always said I will continue to support. [H.W. Carter & Sons]