Out in L.A. last week, my buddy Nick Maggio took me on a little retail tour of a burgeoning stretch of South La Brea. First stop? The temporary retail spot Shelter Half which is organized by Environment furniture’s Davide Berruto (with some assistance from Mr. Maggio and others). The shop is a mix of clothing, objects, furniture, leather goods and vintage books — all under the concept of made in America. Brands like RTH and Save Khaki (among many others) are involved and have set-ups within the big open space that is loosely divided up between brands. The shop is an interesting mix of stuff and feels more crafty than heritage-y (not a word, I know), which is refreshing.
Before heading across the street for Mexican food from Tinga (which is sublime) Nick and I stopped in and chatted with Davide (who is a really engaging and nice guy) about the concept and how Shelter Half came to be. It’s an interesting play on things, especially because Davide is there most days to interact with customers or people that are just passing by. That’s one thing we love about the Pop Up Flea. It gives people a chance to really interact with the people behind the brands, the people that dream up the things they buy.
No word as to how long Shelter Half is going to be around, but when I stopped in Davide seemed like he was having a good go of things there and it will continue on for at least the near future. Also, it seems that run of La Brea will continue to evolve and grow. Not sure if this is going to be another 3rd Street situation, but as of right (even with Shelter Half being temporary) things in that stretch of L.A. seem promising.
SHELTER HALF | 161 S. LA BREA AVE. LOS ANGELES, CA. 90036 | 323.936.0225