Natives of Kentucky, Matt & Carrie Eddmenson (nee Sights) both have denim in their blood. Between the two of them, they have worked with many (if not all) of the big names in the business. It’s a competitive world, the denim business, and one that Matt and Carrie have been able to navigate well. The husband and wife team have been more successful then they would probably be willing to acknowledge or admit — they’re humble people like that. A few short years ago the duo channeled all of their know-how and passion into Imogene + Willie — a denim brand and retail store all in one.
It took me a long time to get down to Nashville, but I finally did this past week. Accordingly, I made sure to stop by and chat with Carrie and Matt and the rest of the gang over Saturday morning coffee. Like most places in Tennessee, I was made to feel right at home and I quickly learned that there’s a big story at Imogene + Willie, a tale that is told better through this video than anything I can put together here.
The important thing to say, really, is that Carrie and Matt (and the rest of the team there in Nashville) are some of the few people that I come across that are actually creating things themselves. Going there and seeing the shop made me realize that the Imogene + Willies of the world are the places and things that the big brands consistently “take inspiration from.” The lesson learned from a visit to Nashville is that it is important to recognize the real from the fakers; the sweat equity from the appearance of creativity through big visual and development budgets. I relearned the importance of supporting the creators, supporting what’s real. [Imogene + Willie]