Over the past few years I have had the good fortune of spending quite a bit of time with some very creative people, the two most influential (on me) being Mark McNairy and Maurizio Donadi. One thing that I have taken away from my time with these two gentlemen is, beyond possessing loads of experience in the business, that the two share an innate ability to see the world in simple yet totally unique ways. It is this creative thinking that never ceases to inspire me with the seemingly simple ideas that turn the world on its ear. Case in point: the Levi’s Vintage Clothing trade show booth for SS12.
Conceptualized by Donadi (with massive amounts of help from the whole LVC team; I should also point out that Levi’s is a client at Paul + Williams) the stand presents the entire LVC line as exact replica miniature versions. When I first saw the booth in Germany about a month ago, all I could do is smile and say to myself, “why didn’t I think of that.” Sometimes the most interesting bits of creativity come down to presenting the world in a simple yet otherwise overlooked way.