The Brunello Cucinelli area at Pitti Uomo was consistently crowded, and for good reason. As I said in my GQ Pitti Diary. “The layering is just so well executed. Just being in the Cucinelli stand makes you have better taste via menswear osmosis.” And it’s not just the styling, Cucinelli (like many of the Italians) is very good at the pairing of color and texture. It goes without saying that the fabric is also extremely well done and the fit is slim but not insane. That all said, how could these guys not make amazing collections when they go to work here everyday.
On the first night of Pitti Uomo the people from Brunello Cucinelli throw a private dinner party at a local villa in Tuscany to welcome buyers, editors, co-workers and friends to Pitti. Can’t say that I have ever really been to a single evening as good looking or delicious.