While there were quite a few Japanese buyers at Pitti Uomo, there weren’t many labels selling their own wares. One notable exception was Nanamica, who had its second collection of private label goods on offer to buyers. The line was not one to miss — it was full of amazing fabrics, great detailing and the always fun “classics with a twist” that we have all grown to love from the Japanese.
If you aren’t familiar with the company, Nanmica is a distributor in Japan (The North Face Purple Label, Filson, etc.) and also has several of its own stores which sell the labels it distributes plus outside collections from all sorts of good designers. To me, Nanmica is one of the best shops in Japan. I always make a point to stop in and often end up leaving with a something that You can’t find in The States. The good news is, that won’t be the case with the private label collection pictured here.
Nanamica will in fact be wholesaling its AW11 collection (which is the label’s first season — in stores later this summer) and will also have these SS12 clothes for sale in North America, eventually. I heard a rumor that J.Crew will be stocking the line along with Fred Segal Santa Monica (and a few other shops that escape me at this moment), so if you are as into the collection as I am, you won’t have to make the long trip to Japan to get your hands on it.
Update: The folks from Barneys New York said that they will be carrying this SS12 collection and will also have the exclusive for the U.S. on the AW11 collection.