There are things in this world that one needs and there are things that one wants. The Lecia M9 is most decidedly living in the want category. The below videos show the assembly process of these beautiful German made cameras, showing you exactly what goes into making such a fine machine. Because what could be better than seeing something amazing being made, even if that thing is far too expensive for you to own.
All price considerations aside, there is no doubt that Leica makes the best looking digital cameras in the world. And owning a Lecia camera of this magnitude takes your snob factor to otherwise unprecedented and historic heights — which is a nice added bonus. Thank goodness for the factory nerds that made this video and for all of the menswear inspiration Tumblrs of the world that allow us to live vicariously through the internets while our bank accounts rest soundly in their beds. Because for this much money ($6,995.00) I would want a free trip to Germany to take European delivery (a la Porsche) of my new M9. It couldn’t possibly get much more snobby than that. The good news is, it doesn’t cost anything to dream.